As luck would have it, I attended a screening of “Design Disruptors” last night; it is a fantastic documentary (produced by Invision) about how some of the most innovative companies in world have used design to improve their products and gain a competitive edge in business. Rather than accept that pain points are an inevitable part of life, these companies focused on creating new products to address them. They saw opportunities to improve or simplify the lives of their users, and worked tirelessly in this pursuit. They brought design to the forefront to ensure that their users had a pleasant experience at every point of interaction.
Some of my main takeaways from this film:
- identify who the end user really is (and acknowledge that it might not be you)
- brainstorming sessions appear to be collaborative but can lead to group think and stifle abstract problem-solving
- design is iterative and needs to evolve along with end user’s needs
- conducting user testing at the prototyping stage allows you to address unforeseen flaws before official product release
- unlike releasing printed products, you can immediately measure the success of digital products releases through analytics, social media
- the experience is the most important thing and may require the sacrifice of visual design elements
- design humanizes technology
- truly great design is still really hard to attain
This quote from John Maeda will stay with me for a long time:
Design is about making solutions. Art is about making questions.